At West Cork Irish Whiskey , we are delighted to have claimed the prestigious title of Best New Marketing Campaign for our Casked Conversations Campaign at the Spirits Business Awards.
The Casked Conversations campaign showcased West Cork Irish Whiskey’s dedication to craftsmanship, tradition, and community where we engaged with locals in Skibbereen and whiskey enthusiasts worldwide.
Throughout the campaign we explored and uncovered the sources of joy and the creation of new connections in the most extraordinary settings.
The campaign not only celebrated the rich heritage of Irish whiskey but it also invited our customers into an immersive experience that went beyond the ordinary.
At the heart of the Casked Conversations campaign was the idea of fostering a genuine connection between the brand and its audience through story telling. The campaign features Fingal Ferguson based in Gubbeen, Schull in West Cork, Fingal Ferguson is a farmer and a food producer of the Gubeen brand. It also features Barry Looney, Johnny Maloney, Pat Whooley, Linda O Sullivan and our very own John Harrington.
The Spirits Business Awards judges commended West Cork Irish Whiskey for their outstanding execution, acknowledging the campaign’s ability to stand out in a crowded market.
See here for more details on the Spirits Business Awards 2023 Winners and see here to view the winning Casked Conversations Video
